Project Overview

The Colombia Trip is a destination management company based in Bogotá, specializing in authentic cultural and adventure experiences. They wanted to expand their reach beyond Latin America and attract new international tour operators, particularly from Europe and North America.

Despite having strong itineraries and a solid reputation, their biggest challenge was visibility — reaching decision-makers at overseas travel brands efficiently and affordably.

The Challenge

The team at The Colombia Trip relied heavily on trade shows and referrals. While these channels worked, they were expensive, slow, and difficult to scale.
They needed a consistent flow of qualified conversations with international partners without relying on physical events or hiring extra sales reps.

Our Solution

UniCamel launched a 3-month digital representation campaign acting as their remote B2B sales team.

We:

1. Defined their ideal partner profile — mid-sized tour operators selling Latin America.
2. Built a verified database from our 500K+ global tourism contacts.
3. Created and sent personalized outreach campaigns via email and LinkedIn.
4. Forwarded every positive reply directly to their internal team to continue the conversation.

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The Outcome

Within 3 months, The Colombia Trip achieved:

• 80+ qualified B2B leads
• 5.7% average reply rate
• 82% lower cost compared to attending trade fairs
• Partnerships initiated with tour operators in Spain, France, Italy, Canada, and the UK

(The screenshots above show the live campaign dashboard results.)

Impact on The Colombia Trip

The campaign not only generated strong interest but also built lasting business relationships. Many of the replies converted into scheduled calls, joint marketing collaborations, and group travel requests for the upcoming season.

By having access to a shared inbox and detailed reporting, The Colombia Trip team could monitor every conversation, follow up instantly, and identify which markets showed the most traction

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Client Feedback

“UniCamel isn’t just a service — it’s a real team that grows with you. In only three months, we generated 90 qualified B2B leads and now have 20–30 new conversations every month. The results have been unbelievable compared to traditional reps — real people, real results." Watch Interview Above
— Andrea, CEO – The Colombia Trip DMC

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Client Recommendation

‍"I highly recommend UniCamel to any DMC or travel company that wants real results. They’re not just a service — they’re a team that truly works with you. In just a few months, we built partnerships I couldn’t reach before. It’s the best decision we’ve made for growing internationally."