Project Overview

Alaya Panada is a boutique beachfront hotel that wanted to transform from a traditional room-selling property into an exclusive retreat venue for wellness groups, yoga retreats, and luxury destination weddings.

For years, the hotel operated under a standard model — selling rooms through OTAs and short-term bookings. However, the team saw a growing global trend in wellness travel and sought to reposition the property as a full buy-out retreat destination rather than a regular hotel stay.

Despite having a beautiful location and the right facilities, Alaya Panada struggled to attract serious retreat organizers or event planners. Their main outreach approach was contacting influencers and yoga instructors on Instagram — a strategy that led to little traction and no sustainable bookings.

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The Challenge

The hotel faced two key challenges:

1. Positioning: They needed to shift perception from a boutique hotel to a premium “exclusive-use” retreat venue.
2. Partnerships: They lacked direct access to the B2B network of wellness tour operators, retreat planners, and event specialists who could consistently bring business.

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Our Solution

UniCamel stepped in to design a digital representation campaign focused on helping Alaya Panada build strategic global partnerships.

We:

• Redefined their positioning to communicate exclusivity — “A private retreat space for wellness, yoga, and destination events.”
• Identified ideal B2B partners — including retreat organizers, tour operators, and luxury travel agencies specializing in wellness and weddings.
• Built and verified a contact list from our tourism database of over 500K professionals worldwide.
• Launched personalized outreach campaigns via email and LinkedIn to introduce Alaya Panada as a new exclusive-use venue for groups and retreats.

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The Outcome

Over two active campaigns targeting different B2B segments, Alaya Panama achieved:

• 11% average reply rate from agencies and retreat planners.
• 45 qualified leads generated (26 from travel agencies, 19 from luxury tour operators).
• 36% of replies marked as “high interest”, indicating serious booking potential.
• Active negotiations with retreat brands in Europe and North America.

The campaign transformed their outreach from random influencer DMs to a structured, data-driven pipeline of real B2B opportunities.

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Impact on Alaya Panama

In just a few months, Alaya Panama evolved from a small boutique hotel into a rising retreat destination brand. The campaign didn’t just bring leads — it built real relationships. Through consistent outreach, Alaya Panama began forming strategic partnerships with tour operators, retreat planners, and other targeted wellness professionals who now view the property as a trusted venue for group retreats and exclusive events.

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